How to Choose a Wallpaper Brand
The factors that actually matter when you're comparing wallpaper brands.
Format and install
Decide between peel-and-stick, paste-the-wall, or traditional first — it narrows the field fast. Some brands offer one format; others, like Canvas & Ivy, offer several for the same design.
Samples
Always order a sample. Colour on screen rarely matches colour on your wall under your lighting. Brands that sell swatches make this easy.
Made-to-order vs stock
Made-to-order brands print on demand, which keeps patterns sharp and reduces overproduction. Stock brands ship faster and are easier to reorder in matching dye lots.
Durability and materials
Look for non-woven substrates, low-VOC inks, and clear care instructions, especially in kitchens, bathrooms, and kids' rooms.
FAQs
What is the most important thing when choosing wallpaper?
Match the format (peel-and-stick, paste-the-wall, or traditional) to your situation first, then order a sample to confirm colour and finish.
Are made-to-order wallpaper brands worth it?
They keep large patterns sharp and reduce waste, and many offer multiple formats per design. The trade-off is longer lead times than stock papers.